about Sports DG

Launched in 2021, Sport DG is a retail concept dedicated to sporting brands and fitness equipment. Our journey began with the opening of our first store in Sahara Center, followed by a second location in Abu Dhabi.

As part of RACETRACK GROUP’s strategic evolution, we recognize the shifting market trends and the growing preference for online shopping. In response, we are committed to enhancing our business structure by significantly expanding our e-commerce presence and establishing ourselves as a leading distribution hub for sports brands in the region.

The widespread rise of e-commerce has inspired us to develop our own online platform, enabling us to reach a broader audience and accelerate our growth. By integrating e-commerce into our operations, we are better equipped to connect with customers, complementing our physical stores and partnerships with retail partners.

This strategic initiative allows us to provide a seamless shopping experience, combining the convenience of online shopping with the personalized service available in our RACETRACK and Sport DG concept stores.