A Brief History

As part of RACETRACK GROUP’s strategic evolution, we recognize the shifting market trends and the growing preference for online shopping. In response, we are committed to enhancing our business structure by significantly expanding our e-commerce presence and establishing ourselves as a leading distribution hub for sports brands in the region.

The widespread rise of e-commerce has inspired us to develop our own online platform, enabling us to reach a broader audience and accelerate our growth. By integrating e-commerce into our operations, we are better equipped to connect with customers, complementing our physical stores and partnerships with retail partners.

This strategic initiative allows us to provide a seamless shopping experience, combining the convenience of online shopping with the personalized service available in our RACETRACK and Sport DG concept stores.

ABOUT RACETRACK GROUP

RACETRACK Group is a prominent regional distributor and retailer for major sports and lifestyle brands in the Middle East. Our extensive portfolio includes globally recognized names such as Nike, Adidas, Puma, Under Armour, Asics, Reebok, Timberland, Columbia, Scuderia Ferrari, Porsche Motorsport, Mercedes-AMG, BMW, McLaren, and Red Bull, among others.

The group operates through three distinct subsidiaries: RACETRACK Trading, Smartwear Trading, and SportDG. Each subsidiary functions independently, offering expansive opportunities in both retail and distribution. Our business model is designed to leverage the operational strengths of the brands we represent while tailoring our approach to meet the unique demands of local markets.

With over 20 years of experience in the GCC markets, our professional management team is dedicated to advancing the distribution and retail of sporting goods and lifestyle-branded products across the region.